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| Communiqué Saffron – Public Relations and Communications Management |
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| A sound company reputation can encourage people to: try its new products, buy its shares, believe its promise, want to work for it, do business with it when all other things are equal and even give it a higher financial value. In times of an economic meltdown, this rings especially true. |
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| A strong communications campaign can give your business the much required impetus to sustain business, grow client confidence and communicate your commitment and focus. |
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| However, with over 99 million newspaper copies being sold in India as on 2008, in different languages with different focus areas, making the right choice to position your Dutch business in this varied media environment can be a daunting task. |
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| Our connected approach in a diverse landscape gives you the winning advantage
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| Saffron provides you the access to the right medium, at the right time, at the right place with the right people in India! Saffron can act as an ideal bridgehead for your Dutch business to communicate the value that your Dutch business can bring to the Indian market, reach out to your customers, partners and other audiences. |
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| Communiqué Saffron – the partner of choice for your communication needs |
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| Saffron is unique in its purpose and is committed to bridging the Indo-Dutch link. Our understanding of the Dutch business culture and its requirements vis-à-vis the India marketplace, position us ideally to assist you to not only to establish your presence here, but also, create the right awareness about your company. |
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| With our vast experience and network of specialist PR and marketing partners, we can help to draw up a blueprint for positioning your company. This positioning is built on market research and is grounded in an understanding of your goals, objective and differentiators. Such an approach helps ensure that all your communication efforts are in sync with your overall company strategy and at the same time resonate with ‘your’ target audiences. |
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| Our Dutch clients use our PR services to optimally position their business for growth and create credible awareness in the market place. |
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| Our services include:
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| 1. Messaging and Positioning |
| • The Saffron approach to messaging & positioning factors in the following steps: |
| • Deep understanding of the core benefits that customers seek |
| • Identifying competitor positioning |
• Develop a brand positioning that communicates the benefits to the
customer while delivering your differentiators vis-à-vis key competitors |
| • Develop a messaging framework |
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| 2. Executive Communication |
Includes the development and execution across: authored articles, white papers,
spokesperson positioning opportunities and media training. |
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| 3. Media Relations |
• Saffron’s leverages a strong combination of onboard experts and extended
networks to offer PR services. Our relationships span business, consumer, trade,
online and broadcast media in India. Our media relations offerings include: |
| • Media Relations Strategy |
| • Press office development and management |
| • Editorial calendar tracking |
| • Message and storyline development |
| • Event management and support |
| • Media training |
| • Press kit and collateral development |
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| Write to us with a query at contact@saffron-india.com and we’ll respond to you at the earliest. |
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